Signal-Based Prospecting: Reaching Out When It Actually Matters
By Eva · 5 min read
Eva
Editor · Paris
Articles
Personalization Tokens That Work, and the Ones That Backfire
A field-level breakdown of which cold-email variables signal real research, which announce a mail-merge, and where AI closes the gap between the two.
By Eva · 5 min read
Choosing Sales Tools by Team Size: Solo Founder to Scale-Up
The right stack looks different at 1, 5, 20 and 50 sellers, here's what to adopt, what to skip, and where teams typically hit a wall and re-platform.
By Eva · 5 min read
How to Evaluate an AI Sales Tool Before You Buy
A vendor-agnostic checklist, data sources, personalization depth, integration honesty, and security, plus the demo questions that separate real products from wrapped GPT calls.
By Eva · 5 min read
Defining Your ICP Well Enough for AI to Use It
Most ideal customer profiles are written for a slide deck, not a scoring engine, here's how to encode the attributes that actually tell an AI system who to prioritize today.
By Eva · 5 min read
Cold Email Frameworks That Still Work (and Why)
The best-performing cold emails in 2026 still lean on old structures, PAS, before-after-bridge, and the one-liner hook, but only when the personalization underneath is real enough to hide the skeleton.
By Eva · 5 min read
Tailoring Your Pitch to How Each Buyer Decides
The same pitch rarely lands twice, because analytical buyers, drivers, and expressives don't weigh evidence the same way, and AI has gotten good at telling them apart before you're on the call.
By Eva · 5 min read
AI Sales Intelligence: How to Identify Your Next Best Customers
Scoring platforms promise to tell reps who to call next, but the smartest sales teams treat the ranking as a starting point, not a verdict.
By Eva · 4 min read
Personality Analysis in Sales: Tools That Tailor Your Pitch to Each Buyer
A growing set of AI sales tools now reads how a prospect communicates, not just what they do, and adjusts the pitch accordingly.
By Eva · 5 min read
The Folder That Never Empties
On the quiet compulsion of saving links you will almost certainly never read.
By Eva · 2 min read
Against the Endless Scroll: Bring Back the Page
Why the humble paginated webpage remains the most humane unit of reading online.
By Eva · 2 min read
The Annotated Web: Marginalia's Digital Afterlife
From dog-eared paperbacks to browser extensions, the urge to write in the margins refuses to die.
By Eva · 2 min read
Hyperlink as Argument
What a writer chooses to link, and chooses not to, is an editorial act with consequences.
By Eva · 2 min read
The Taste Monopoly: When Algorithms Become Gatekeepers
Recommendation engines don't discover culture, they calcify it.
By Eva · 2 min read
Dark Patterns, Bright Interfaces
The design tricks that make you click what you didn't mean to are older than the internet.
By Eva · 2 min read
The Essay's Revenge
In the age of the thread and the hot take, the long essay is having the last word.
By Eva · 2 min read
The Via Link: Credit as Culture
How the small act of attribution shapes, and is quietly abandoning, the web's intellectual ecosystem.
By Eva · 2 min read