The GEO Glossary: 20 Terms Marketers Need in 2026
As AI assistants replace search boxes for buying decisions, marketers need a shared language for a channel that didn't exist three years ago, here are the 20 terms worth knowing.
By Eva · 6 min read
Tracking Brand Mentions Across ChatGPT, Claude and Perplexity: A Method
As buyers increasingly ask AI assistants for recommendations instead of typing search queries, marketers need a repeatable way to see whether their brand gets mentioned, and the honest answer is that ChatGPT, Claude and Perplexity don't agree with each other nearly as often as anyone would like.
By Eva · 5 min read
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The Anatomy of an AI Citation: Position, Context, and Why Both Matter
Being named first by ChatGPT or Claude isn't the same as being recommended, here's how to read a citation like a pro.
By Eva · 5 min read
GEO for SaaS: Getting Recommended When Buyers Ask AI for Tools
A growing share of software shopping now starts with a question typed into ChatGPT or Claude, and SaaS teams are discovering that showing up in the answer is a different game than ranking on a search results page.
By Eva · 5 min read
LLM SEO vs Traditional SEO: What Actually Changes
As buyers increasingly ask AI assistants instead of search engines, marketers are discovering that ranking and being cited are not the same game.
By Eva · 5 min read
How Large Corporations Source Urban-Tech Startups Without Drowning in Noise
For innovation and CSR leaders in logistics, waste, telecom, transport and energy, the hard part of urban innovation is no longer finding startups, it's finding the right ones without wading through hundreds of pitch decks.
By Eva · 5 min read
Smart Water Management: How Startups Reach Their First City Contract
In a sector where sales cycles can stretch across multiple budget years, founders selling smart water solutions to city halls are learning that technical merit alone rarely closes a deal.
By Eva · 5 min read
Public or Private? How Accelerators Are Shaping the Urban Transition
As climate-and-city startups multiply, founders and officials alike are weighing whether public-backed or private accelerator models offer the better path to real deployment in cities.
By Eva · 5 min read
Signal-Based Prospecting: Reaching Out When It Actually Matters
By Eva · 5 min read
Personalization Tokens That Work, and the Ones That Backfire
A field-level breakdown of which cold-email variables signal real research, which announce a mail-merge, and where AI closes the gap between the two.
By Eva · 5 min read
Choosing Sales Tools by Team Size: Solo Founder to Scale-Up
The right stack looks different at 1, 5, 20 and 50 sellers, here's what to adopt, what to skip, and where teams typically hit a wall and re-platform.
By Eva · 5 min read
How to Evaluate an AI Sales Tool Before You Buy
A vendor-agnostic checklist, data sources, personalization depth, integration honesty, and security, plus the demo questions that separate real products from wrapped GPT calls.
By Eva · 5 min read
Defining Your ICP Well Enough for AI to Use It
Most ideal customer profiles are written for a slide deck, not a scoring engine, here's how to encode the attributes that actually tell an AI system who to prioritize today.
By Eva · 5 min read
Cold Email Frameworks That Still Work (and Why)
The best-performing cold emails in 2026 still lean on old structures, PAS, before-after-bridge, and the one-liner hook, but only when the personalization underneath is real enough to hide the skeleton.
By Eva · 5 min read
Tailoring Your Pitch to How Each Buyer Decides
The same pitch rarely lands twice, because analytical buyers, drivers, and expressives don't weigh evidence the same way, and AI has gotten good at telling them apart before you're on the call.
By Eva · 5 min read
AI Sales Intelligence: How to Identify Your Next Best Customers
Scoring platforms promise to tell reps who to call next, but the smartest sales teams treat the ranking as a starting point, not a verdict.
By Eva · 4 min read
Personality Analysis in Sales: Tools That Tailor Your Pitch to Each Buyer
A growing set of AI sales tools now reads how a prospect communicates, not just what they do, and adjusts the pitch accordingly.
By Eva · 5 min read
The Folder That Never Empties
On the quiet compulsion of saving links you will almost certainly never read.
By Eva · 2 min read
Against the Endless Scroll: Bring Back the Page
Why the humble paginated webpage remains the most humane unit of reading online.
By Eva · 2 min read
The Annotated Web: Marginalia's Digital Afterlife
From dog-eared paperbacks to browser extensions, the urge to write in the margins refuses to die.
By Eva · 2 min read
Hyperlink as Argument
What a writer chooses to link, and chooses not to, is an editorial act with consequences.
By Eva · 2 min read
The Taste Monopoly: When Algorithms Become Gatekeepers
Recommendation engines don't discover culture, they calcify it.
By Eva · 2 min read
Dark Patterns, Bright Interfaces
The design tricks that make you click what you didn't mean to are older than the internet.
By Eva · 2 min read
The Essay's Revenge
In the age of the thread and the hot take, the long essay is having the last word.
By Eva · 2 min read
The Via Link: Credit as Culture
How the small act of attribution shapes, and is quietly abandoning, the web's intellectual ecosystem.
By Eva · 2 min read